Friday, March 21, 2025
Thursday, March 20, 2025
CCR
Creative Critical Reflection:
If we talk about social groups, our music video highlights Punjabi and Desi community, showcasing their traditions, culture, and way of life. our music video have features of everyday life scenes from a village and urban settings. The music video likely showcases aspects of traditional Punjabi life, such as specific clothing salwar kameez, and cultural rituals. these elements symbolize the strength and pride of the Punjabi and Desi communities. The way we framed these aspects reflects how the community holds onto its traditions, even as it adapts to modern influences. My music video for Do Pall portrays several significant social issues as well, that resonate within the Punjabi and Desi communities.
Among the dominant themes is the conflict between tradition and modernity, particularly as young generations struggle to balance individual ambitions against family and cultural expectations, The question here concerns how cultural practices, beliefs, and values are transmitted to succeeding generations, and how young people struggle to either accept or reject these values. The video also touches on gender roles, where women in the community deal with societal pressures and struggle for empowerment, independence, and the ability to make their own decisions. video depicts women in empowered roles, whether in love, career, or personal independence, it is a reflection of a social issue around women's rights and freedom from societal expectations. Moreover, the video speaks on the topic of mental health, showing the inner turmoil others experience in silence because of cultural stigma.
Through such themes, the video highlights the emotional burden of social norms and the tension between upholding family honor and seeking personal happiness. In our music video for Desi core and culture, we intentionally incorporated different production elements to develop a strong sense of branding that captures the spirit of Desi heritage. The visual look, such as bright colors, cultural patterns, and luxurious textures in the set, costumes, and props, created a visual identity that is firmly based on Desi culture. We used cultural symbols such as traditional instruments, cultural motifs, and natural materials such as spices and flowers to amplify authenticity. The actual music, with Desi sounds and contemporary beats blended, itself added to the branding by providing a fusion that honors heritage as well as contemporary evolution. Fashion and styling were important, with artists wearing traditional clothes such as sarees and kurta-pajamas, with contemporary accessories to emphasize tradition-meets-modernity. The storytelling of the video, on themes of family, community, and celebration, resonated on an emotional level with the viewer, in line with the brand belief of safeguarding and upholding Desi culture. In addition, the rich, warm color grading and cinematic options added visual appeal, as well as to reinforce cultural connections through grandeur and intimacy in the shots. During the production, all aspects were chosen to be consistent with the brand's message of celebrating Desi culture, combining authenticity with contemporary relevance. This singular approach offered a unique, experiential brand experience embracing the richness and loveliness of Desi heritage in making it both appealing and relevant to an extensive market base. In its cultural contexts, the video touches Punjabi and Desi diaspora audiences across homeland as well as foreign settlements. Rich with colorful pictures, cultural costumes, and cultural insignia, the video underlines the heritage and pride in Punjabi culture.
Aspects such as folk music, bhangra, and rural landscapes commemorate the richness of the culture, evoking a feeling of nostalgia and attachment to one's heritage. This reflection of culture builds a strong connection and sense of pride among those who find these aspects representative of themselves. The video also stimulates social conversations around themes such as generational conflict and what society expects. Most viewers will identify with the challenges of the characters, particularly in the face of family pressure or changing roles of women within conventional communities. These depictions can prompt discussions regarding how cultural expectations influence personal decisions and relationships. In addition, audiences are engaging on social media and community sharing, where they can create content from the video—whether through dancing to the song, making reaction videos, or just talking about its themes. This online engagement widens the reach of the video and enables fans to experience themselves as part of a wider cultural conversation.
In total, Do Pall provides a complex experience for viewers through a combination of emotion, culture, and social commentary, creating personal connections as well as broader community conversations.
I used my research on the Do Pall music video to guide my approach to the product, enabling me to employ and subvert conventions typically present in Punjabi and Desi music videos.
Secondly, cultural symbols and themes were used in a way that helped the video conform to traditional expectations.
Traditions such as bright colors, traditional attire, and dance styles like bhangra are synonymous with Punjabi music videos and establish a very strong cultural link.
we did challenge conventions as well by fusing these conventional elements with contemporary, urban settings, showing how Punjabi identity is changing. This blend of rural and urban environments gives the genre a new spin, appealing to younger generations as well as the diaspora of the world. The storyline of the video also has an important role in breaking conventions. While most conventional Punjabi music videos are centered around love, family, or celebration, I used more mature social themes like generational conflict and balancing cultural heritage with individual ambitions. This provides the video with depth, going beyond straightforward storytelling to discuss real-life problems many viewers can identify with, particularly in the context of the Punjabi community. Further, I tried to challenge regular stereotypes of the way gender roles are presented. In many Desi music videos, women are typically depicted in passive or submissive roles, but there are women in powerful roles in my video who make autonomous decisions and freely reveal their feelings. This defies expectations and encourages a more positive representation of the role of women in society.
Visuals-wise, I experimented with the conventional Punjabi music video looks. Rather than depending completely on flashy, showy imagery, I applied a more close and cinematic look with subtle lighting and close-ups, capturing raw emotions. With this choice, the video would come across as more personal and real, more than the generic fast-paced, shiny visuals.
Musically, I opted to play around with genre blending, mixing traditional Punjabi instruments with contemporary beats. This contemporary approach defies the traditional application of purely folk-based music, providing a wider appeal to listeners from other genres.
my study enabled me to mix traditional and contemporary elements, producing a music video that respects cultural norms and presents new views. By breaking these terms of narrative, visual aesthetic, gender portrayal, and music, I hoped to provide an innovative and engaging experience for viewers.
Wednesday, March 19, 2025
LYRICS
LYRICS WITH TRANSLATION;
(DO PALL) BY SURINDER KAUR X COACH SAHAB.
Do Pal Beh Ja Kol Ve
Mere Dilan Diyan Mehrama
Do Pal Beh Ja Do Pal Beh Ja
Sit with me for a moment,
The desires of my heart.
Sit with me for a moment,
Just for a moment.
Do Pal Beh Ja Kol Ve
Mere Dilan Diyan Mehrama
Mitthare Lagan Tere Bol Ve
Mere Dilan Diyan Mehrama
Sit with me for a moment,
The desires of my heart.
Your sweet words are comforting,
The desires of my heart.
Rabb Jaane Mainu Ho Gaya Kii Ve
Rabb Jaane Mainu Ho Gaya Kii Ve
Tere Bina Mera Lagda Na Jee Ve
Tere Bina Mera Lagda Na Jee Ve
Only God knows what has happened to me,
Without you, my life feels incomplete,
Dukh Sukh Mere Naal Khol Ve
Mere Dilan Diyan Mehrama
Dukh Sukh Mere Naal Khol Ve
Mere Dilan Diyan Mehrama
Share my sorrows and joys,
The desires of my heart.
Do Pal Beh Ja Kol Ve
Mere Dilan Diyan Mehrama
Sit with me for a moment,
The desires of my heart.
Tere Bin Mere Layi
Jagg Ch Na Kakh Ve
Tere Bin Mere Layi
Jagg Ch Na Kakh Ve
Without you,
This world means nothing to me.
Dil Ch Lukke Channa
Bhed Na Rakh Ve
Dil Ch Lukke Channa
Bhed Na Rakh Ve
Don’t keep secrets from me, my beloved,
Dil Diyan Kundiyan Khol Ve
Mere Dilan Diyan Mehrama
Dil Diyan Kundiyan Khol Ve
Mere Dilan Diyan Mehrama
Unlock the doors of your heart,
The desires of my heart.
Do Pal Beh Ja Kol Ve
Mere Dilan Diyan Mehrama
(Dilan Diyan Mehrama)
Mere Dilan Diyan Mehrama
Sit with me for a moment,
The desires of my heart.
Ik Waari Tak Le Mere Valo Hass Ke
Ik Waari Tak Le Mere Valo Hass Ke
Nikki Jihi Pyaar Wali Gall Koi Dass Ke
Nikki Jihi Pyaar Wali Gall Koi Dass Ke
Look at me and smile just once,
Tell me a little something about love.
Ras Kannan Vich Ghol Ve
Mere Dilan Diyan Mehrama
Ras Kannan Vich Ghol Ve
Mere Dilan Diyan Mehrama
Mix the sweetness in your words,
The desires of my heart.
Do Pal Beh Ja Do Pal Beh Ja
Do Pal Beh Ja Kol Ve
Mere Dilan Diyan Mehrama
Sit with me for a moment,
Just for a moment,
Sit with me for a moment,
The desires of my heart.
Tuesday, March 18, 2025
Monday, March 17, 2025
Sunday, March 16, 2025
EDITING DIGIPACK
EDITING DIGIPACK:
APP : Picsart Pro
While editing the photos for the digipack, I made sure to pay attention to several important details to ensure the final product looks professional and polished:
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Image Resolution: I made sure all images were high-resolution (at least 300 dpi) to ensure they print clearly without any pixelation.
- Color Accuracy: I worked in mode to ensure the colors would print accurately and matched the look intended for the physical product. This helped prevent any color discrepancies between what I saw on screen and what would be printed
- Branding and Legal Information: I included any necessary logos, credits, and copyright information in the appropriate places and made sure they were clear and correctly formatted.
SELECTING PHOTOS FOR DIGIPACK
SELECTING PHOTOS FOR DIGIPACK:
FRONT:
CD:
INSIDE:
When selecting photos for the digipack, I made sure to carefully consider several important factors to ensure the final product aligned with the album's concept and aesthetics. Here’s what I focused on:
Album Theme and Concept: I chose images that reflect the overall theme and message of the album. The photos are aligned with the mood and tone of the music, ensuring they visually represent the artist's vision.
Consistency in Style and Mood: I maintained a consistent visual style throughout the photos to create a cohesive look. The mood of the photos mirrors the album's energy, whether it’s vibrant, moody, or introspective.
Mood and Emotion of the Music: I selected images that captured the emotional tone of the album’s tracks, whether it’s energy, melancholy, or introspection. This helped create a visual connection with the music itself.
Cultural Sensitivity and Representation: I made sure the selected photos were culturally sensitive and respectful, ensuring the imagery represented diversity where appropriate.
IDEA FOR DIGIPACK
IDEA FOR DIGIPACK
We took idea for digipack from a social media page also promoting there music video and decided to make our digipack like this:
Thursday, March 13, 2025
Integration and engagement strategies
Integration and engagement strategies
We believe in creating a community around our music, so we’ve designed interactive and engaging strategies to connect with the audiences! From polls and Q&A sessions to fun and challenges, we’re all about encouraging your participation. We’re excited to hear their thoughts on the music video, see their reactions, and share fan-created content. and responding to their comments to keep the conversation going.
Integration with Music Video Themes
Integration with Music Video Themes
Every post on this page is carefully designed to resonate with the themes and vibe of our latest music video. From the visuals and color schemes to the behind-the-scenes content, we’re bringing the story, emotions, and creative vision to life on social media. Each piece of content reflects the essence of the music video, giving you a deeper connection to the narrative and the inspiration behind the song. Stay tuned for more content that ties together the visual and musical experience we’ve created!
Our music video celebrates Desi Core—a blend of rich traditional sounds with modern influences, capturing the heart and soul of Desi culture. Every post on this page is designed to immerse you in the vibrant colors, rhythms, and stories that define the Desi Core movement. From visual elements that reflect our roots to behind-the-scenes moments that reveal the creative process, we’re bringing the true essence of Desi Core to life. Follow along as we share content that connects our music video’s themes with the power, energy, and spirit of Desi culture
EDITING PROCESS FOR SOCIAL MEDIA PAGE
Procedure of editing post for social media page:
we decided to get creative with our Instagram posts by cutting the pictures into two pieces, creating a fun, interactive way to showcase the visuals from the music video. Stay tuned as the full picture comes together in the next few posts!
CONTENT FOR SOCIAL MEDIA PAGE
CREATING CONTENT FOR SOCIAL MEDIA PAGE:
"We’ve created a series of posts that align with the theme of our latest music video to bring you even closer to the story and vibe of the track. From behind-the-scenes content to exclusive insights and interactive posts, we’re sharing everything that inspired the video and how it all came together. Stay tuned for more updates, as we dive deeper into the creative process and keep you engaged with the world behind the music video."
example:
1. Editing coming soon posts/posts and reels:
2. Promoting song name, On which song are we filming a video on?
3. Posting different song names of Artist. (Promoting artist): AND choosing a theme of colors for out social media page:
Also choose to write in urdu and english both to represent our culture and our desi theme:
4. Posting some random cuts and behind the scenes of music video.
5. Promoting the actress worked in our music video:
6. Choosing a name and profile picture for our social media page?
we chose to write "zrfilms" where z stands for my sir name zahid as I am the one producing the film and r stands for rehab the one is working with me and directed the music video while filming.
Profile picture:
7. Additionally we posted some pictures of things represent desi themes, like bowls, diyas
PLANNING SOCIAL MEDIA PAGE
MAKING SOCIAL MEDIA PAGE?
When creating a social media page for music video promotion, there are several important aspects to consider to ensure your page is effective and engaging,
I made sure to take care of the following aspects:
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Branding and Profile Setup:
- I selected a high-quality profile picture and banner that represent the artist and music video.
- I ensured the username and handle were consistent across all platforms for recognition.
- The bio clearly explains who the artist is and provides links to streaming platforms.
- I included relevant contact information for bookings and inquiries
- On Instagram, I used Stories, Reels, and Posts to engage followers,
- I posted the videos and pictures all related to our theme "desi core"
- I created engaging content, including teasers, trailers, and behind-the-scenes footage, to build anticipation for the music video.
- I included content that tells the story behind the song or video, helping to build a deeper connection with the audience.
- I posted a variety of content like lyric graphics, fan reactions, and interactive content
Artist Introduction
Artist Biography: Share posts that introduce the artist, their background, influences, and musical journey. Include photos and key milestones.
Music Video and Song Clips:
-Highlight Songs or Scenes
-Lyrics Graphics: Share visually appealing lyric posts, with quotes or lines from the song. These can be simple but striking, offering a way for fans to connect with the music/
Wednesday, March 12, 2025
SELECTION OF FOOTAGES
Tuesday, March 11, 2025
EXTRA FOOTAGES
EXTRA SHOTS AND FOOTAGES:
I took extra footage while making the music film to ensure I had more options during the editing process. Having additional shots gives me flexibility to choose the best angles and moments, especially if something doesn’t work as expected. It also helps enhance the storytelling, allowing for creative experimentation and a deeper connection to the music. Overall, extra footage ensures that I have enough coverage to create a visually compelling and well-paced final product.
CAMERA TRANSITION PRACTICE
CAMERA TRANSITION PRACTICE
Here are some of my camera transition edits and practices I did in my collage. HERE ARE THE LINKS:
LIGHTNING PRACTICES
LIGHTNING PRACTICES,
We mostly planned the shots and our video in day time so we didn't needed lightnings as we wanted to show fields and villages but we went to our indoor set, representing desi core, and old vibes and there practiced some shots and practiced lightning.
HERE ARE SOME EDITING PROCESS PROOFS:
LIPSYNING PRACTICES
LIPSYNING PRATICES,
We mostly planned that we will not actually do lipsyning but show the theme, and the cultural vibes. but to make it look like that the song relates to that character we showed some of the lipsing in between in our video.
HERE ARE SOME PRACTICES AND CUTS OF LYPSINING PRACTICES:
SOFTWHERE BASED PRACTICES
PRACTICING EDITS
SOFTWHERE BASED EDITS,
While learning these transitions, I practiced some videos at my collage and tried them editing with editing transitions HERE ARE SOME LINKS.
PRODUCTION CHALLENGES
CHALLENGES WE FACED DURING FILMING OUR MUSIC VIDEO:
1. It was Ramzan we both were fasting, we both felt dizzy and tired as we travelled 2 hours drive, we shooted our video in day time, in sunlight when the weather was normal.
2. we had to take care of timing as well as we had to go at time to pray, and complete our fast.
3. There was a lot of traffic at that time as we were going back home at the timing when people were going home from their work and offices.
4. There was a wild monkey near our set which even tried to harm us but our mama was with us and some people around our set helped us staying away from the monkey.
5. we went to for shoot in a temple but the temple was closed, the owner said that there was some work of construction going on so we asked them if we can go to the rooftop to take 1 or 2 shots.
6. Also there was a cat with us but that cat was very friendly and cute that we even took a shoot of lipsing with the cat.
Monday, March 10, 2025
PRODUCTION SHOOT DAY ONE
SHOOT DAY ONE:
Our first shoot at the village and fields went so perfect that it was our final cut after editing.
I made this possible as everything was planned very nicely, like timing, we had all the equipment, we had our parents to support and help us while travelling and we checked the weather forecast as well which happed us a lot.
- I also took extra shoots as much I could so we don't have to do it again and again.
-we visited different places other then those were planned to make the video perfect as much as we can.
Sunday, March 9, 2025
PRODUCTION PLANNING AND WEATHER FORECAST
PRODUCTION SHOTING DATES
DAY 1.
We planned day one before ramadan feb 25th'
Day 2.
we planned second day 28th feb 2k25
We both, me and my partner planned these days for shooting our rough cut, but as we both take same subjects we had an issue of submitting arts portfolio where deadline was before 2nd march and our portfolio was in complete. So we planned our next shooting day in starting of ramzan 3rd march to 5th but weather forecast didn't allow us to shoot as it was raining continuously all three days
Next we planned week from 3rd march to 6th march
we had an issue of pic and drop and permissions
Pic and drop: My mother was not feeling well and my partner that time sell her car for a few days so there was no one to take us to our place and sets
Permission: where as my mother was not allowing us to go the villages alone as they were very far away from our houses and it was an unknown place for us so we couldn't even go their alone.
Next weekend Planned, 8th march and 9th march
Finally, we filmed our first and final cut on 9th of march checking health, weather forecast and resolving our pic and drop issues. As it was all planned so our very first cut was accepted as our final product.